This is an authentic vintage German enamel advertising sign for Persil (by Henkel) washing powder/laundry detergent.
Vintage ca. 1950s/1960s & sourced directly from the region of Rhineland-Palatinate, Germany.
It's a flat sign w/tapered edges and has a solid covering of enamel (save for a few areas of wear). It’s a solid, heavyweight piece with a few enamel vacancies, particularly in the normal locations...the corners - indicative of standard age wear consistent with age. Please review photos carefully.
These signs were produced in Germany (by Henkel company) and used to hang outside shops that sold Persil washing powder in the 50s/60s. Persil was introduced in 1907 as the first self-acting laundry detergent.
Sign Features:
- Persil lettering in distinct font w/drop shadow
- Red oval "Henkel" logo
Measurements (approximate):
Width: 23 1/2"
Height: 15 1/2"
Weight: 4.5 lbs
Added bonus: A full, unopened box of Persil 59, manufactured by Henkel & launched in Germany in 1959, as the brand's very first synthetic all-purpose detergent formulation. It was a massive milestone for Henkel, featuring advanced synthetic surfactants, foam boosters, and a revised fragrance profile designed to deliver the "best Persil clean ever"
The name is derived from two of its original ingredients: sodium perborate and sodium silicate.
Text translation:
Persil 59 double pack, noted as a rare collector's item in original packaging from that era.
"Inhalt: 2 Doppelpakete!" - Contents: 2 Double Packs!
"20 Pfg Ersparnis!" - Save 20 Pfg!"
"das beste Persil, das es je gab!" - The best Persil there has ever been!"
The reverse translates as follows:
Persil 59 with the advantage of genuine laundry care
Feel your laundry: how soft it is, how grippy, how gently washed! All your laundry—the white, the colored, the delicate—is truly cared for. Persil 59 gives you the assurance that you have done the best for your laundry... the best that is possible according to current scientific knowledge.
Persil 59 for the modern household... for the progressive housewife. Simply wonderful: instantly soluble, even in cold water. Soft foam in no time and ready-to-wash solution immediately. No special soaking required—just add the laundry, bring to a boil briefly, let it steep, and rinse with cold water.
Persil 59—the best Persil ever!
