This is an authentic German Orangina advertising sign. It's a modern tin reproduction of the original advertising poster designed by the French graphic artist Bernard Villemot (1911-1989).
The signs design (orange peel swirl) was a clever artistic solution to a French advertising regulation that prohibited depicting fruit on drinks with less than 20% juice content.
Text Translation:
"Erst Schütteln, Dann Geschmack" - (First shake, then taste).
** referring to the need to mix the fruit pulp in the drink before drinking **
Description:
The "umbrella" design, a well-known piece of art from the era features a bottle of Orangina, a glass, and an orange peel shaped like an umbrella, set against a vibrant blue background.
Obverse: All text and graphics are embossed onto the sign.
Vintage, ca. 1990s & sourced directly from the region of Rhineland-Palatinate, Germany.
It’s of medium weight and in relative good condition. Standard age wear consistent with its age should be expected. Please review photos carefully.
Measurements (approximate) -
Length: 15 1/2"”
Height: 23 1/4”
Weight: 2 lbs
History:
The artist, Bernard Villemot created this iconic design featuring the orange peel swirl motif. He was known for his minimalist, bold-colored advertising work for brands like Air France, Bally Shoes, and Perrier.
